ADEAM Introduces ADEAM ICHI, a Gender Neutral Ready-to-Wear Collection

Last year, ADEAM made a statement by collaborating with tennis star Naomi Osaka, showcasing designer Hanako Maeda and Osaka's Japanese heritage through a powerful feminine scope. Now Maeda, founder and creative director of the brand, is stepping out of traditional design approaches to prioritize experimentation and mixing different influences as well as her own lived experience between Tokyo and New York City. This exploration has led ADEAM into its newest phase, away from social boundaries and ...